Perfect storm sends desktop prices diving

Vendor price pressures could benefit corporate IT buyers, say experts

Written by Martin Veitch

The recent announcement of a $298 (£148) PC available in the US through Wal-Mart created waves because it hit what could be a new low price point for retail-sold desktop systems. However, experts believe that prices will also go on diving in business PCs thanks to intense competition and the rise of laptops and thin-client terminals.

“Prices have gone down consistently in the past two years and vendors are clearly cutting very good deals on tenders so we definitely believe prices will continue to go down,” said Eszter Morvay, senior research analyst at IDC.

“Price drops are often initiated by vendors in order to buy market share rather than through market demand, and they’re often selling under cost to promote other services.”

The trend towards lower pricing is likely to be exacerbated as another sales boom is expected to follow over the next couple of years as large firms kick-start new PC buying cycles, Morvay added.

Also, as firms spend more budget on mobile computing, desktop prices will be pressurised again. However, laptop PCs themselves are also coming down in price, with IDC’s Morvay seeing eight percent drops every three months.

Yet another pricing-pressure factor is coming from server virtualisation and its impact on alternative client devices such as thin-client terminals and blade desktops. HP last week agreed to buy Neoware as server-based computing environments continue to gain acceptance, helped by environmental concerns over running PCs. Thin-client terminal sales rose 38 percent in 2005 to 2.2 million units, according to Gartner.

“There’s probably a saturation point in desktops per capita in the organisation but at the same time many more workers are becoming involved in information work,” said Richard Edwards, senior research analyst at Butler Group. “Many of these don’t require a fully-fledged PC and could use a thin client.”

As if all that were not enough, the One Laptop per Child group developing a $100 laptop last week said it is moving to volume manufacturing. Supporters have in the past suggested that its specification could also be used for very low-cost alternatives to standard PCs in some usage scenarios.

Tags:

reader comments

related articles

Power pylon in a field

VIA unveils "carbon free" PC

Chip maker VIA Technologies is working with partners to offset the CO2 released by PC use 11 Oct 2006

 

Lenovo ships first AMD PC

The latest Lenovo ThinkCentre A Series desktop PCs offer AMD single- or dual-core processors 28 Jul 2006

Laptop thin clients boost data security

Thinspace announces plans for thin client laptop 24 Nov 2006

HP acquires thin client specialist Neoware

Deal aimed at expanding HP's footing in the desktop virtualisation market 23 Jul 2007

Thin clients streamline power bills

Thin clients could save UK businesses £78m in electricity costs, says Fraunhofer Institute 04 Apr 2007

Compact thin client saves on power and money

Netvoyager launches a thin-client costing less than £100 and which uses less than 10W of energy 02 May 2007

IDC ranks Acer as number one in Europe

Analyst second in a week to report Acer's rapid climb to number one position 17 Oct 2008

European PC market enjoys a healthy Q1

Market watcher IDC's figures reveal Western Europe is holding its own against its fast-growing Eastern European counterpart 21 Apr 2008

Acer top PC vendor in Europe

Mini-notebooks fuel sales rise – and acquisition of three rivals 17 Oct 2008

related whitepapers

today's top stories

Solid as a rock - business continuity in a global manufacturer

From power supply problems in Nigeria to email availability in Stockport, PZ Cussons is prepared for anything 02 Dec 2008

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

IT staff desperate to keep their jobs

Most would work longer hours for less pay 02 Dec 2008

VMware View 3 enhances virtual desktops

Virtual clients now take up less storage space and can be 'checked out' to a laptop 02 Dec 2008

Technology and privacy

Watch part one of a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 01 Dec 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will the terrorist attacks in Mumbai affect your offshoring plans?

Will the terrorist attacks in Mumbai affect your offshoring plans?

Is India becoming a risky destination?

Previous poll results

Latest audio and video articles

Padlocked CDVideo

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

Podcast imageAudio

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

Latest in-depth articles

Parcel being packedFeatures

Case study: eSpares and business continuity

Online electricals business has managed to decrease its downtime 02 Dec 2008

Royal Blackburn HospitalFeatures

NHS trust recovers from server overdose

Virtualisation technology breathed new life into East Lancashire's cost-intensive system 02 Dec 2008

Advertisement

Primary Navigation