Firms must tap into consumer knowhow

Companies can learn from today’s consumer technology market, where the latest products could benefit IT strategies

Written by Bryan Glick

If you are into gadgets, last week was pretty exciting.

There has never been more newspaper and TV coverage of a technology trade fair than for this year’s Consumer Electronics Show (CES) in Las Vegas. Add Apple’s CES-trumping announcement of the iPhone – or whatever it will be called if trademark owner Cisco pursues its threat to sue – and it has been tech heaven for some.

But what, if anything, does this mean for IT managers?

As Computing has said in this column before, the consumerisation of IT will increasingly influence business technology. Where once new products were proven first in the corporate world then adapted for consumers, now the reverse is happening. And with so many major IT vendors exhibiting at CES, inevitably some of what we saw in Las Vegas will be affecting businesses before long.

There are probably two major trends from CES that will most influence corporate IT – wireless and integration.

If you were wired at CES, you were tired. A cacophony of wireless technologies from Bluetooth to WiMax and beyond are being built into every new product. These devices will soon find their way into your organisation – probably in the pockets and briefcases of employees before they are part of the IT strategy. The security implications will exercise the IT department – all this unsecured spectrum bursting out of the building for anybody with an inclination to hack into.

But this also means user expectations will change. If a senior manager is tied to the desk by IT, but freed by the equipment they personally own, you can bet they will be knocking on the IT director’s door asking why.

Home integration was another hot topic. Software that interoperates throughout the house to bring together PCs, telephones, music systems, televisions, radios, security and even home appliances. Wouldn’t that sort of out-of-the-box integration be great for your business systems?

Consumers simply will not buy technology if it does not work together easily. We may be willing to pore through an Ikea installation manual, but if setting up your home systems means reading a book first, then it will not happen.

For years, business users have been pushing vendors to agree standards for software and hardware interoperability, with varying degrees of success. The consumer tech revolution means those suppliers no longer have any choice but to listen – and act.

Enjoy your new gadgets, but keep an eye on consumer developments that will influence an IT strategy near you.

What do you think? Email us at feedback@computing.co.uk

Further reading:

CES pulls in the crowds

Firms must recognise the opportunities of consumer technology

reader comments

related articles

 

Nokia unveils N810 WiMax internet tablet

N810 designed for next-gen mobile high-speed service 02 Apr 2008

Bill Gates kicks off CES 2008

Microsoft chairman touts online and mobile offerings 07 Jan 2008

related whitepapers

today's top stories

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

IT staff desperate to keep their jobs

Most would work longer hours for less pay 02 Dec 2008

VMware View 3 enhances virtual desktops

Virtual clients now take up less storage space and can be 'checked out' to a laptop 02 Dec 2008

Technology and privacy

Watch part one of a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 01 Dec 2008

Got the Knowledge?

Last week the civil service published a new strategy to help government seize the opportunities and meet the challenges of managing knowledge... 01 Dec 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will the terrorist attacks in Mumbai affect your offshoring plans?

Will the terrorist attacks in Mumbai affect your offshoring plans?

Is India becoming a risky destination?

Previous poll results

Latest audio and video articles

Padlocked CDVideo

Technology and privacy

Watch the final video in a two-part Computing roundtable debate on the importance of putting data privacy issues at the heart of your IT plans 02 Dec 2008

Podcast imageAudio

Computing podcast - Standard Life's offshoring plans; and the prospects for government IT

The insurance giant outlines its new outsourcing strategy; and we ask if the government's economic bailout will affect its IT plans 28 Nov 2008

Latest in-depth articles

ntl:Telewest's Stephen BeynonAnalysis

Q&A - ntl:Telewest Business managing director Stephen Beynon

The cable provider's chief talks about the future of next-generation broadband access in the UK 28 Nov 2008

cowboyFeatures

Guns for hire

David Neal explores the world of interim CIOs and discovers why more firms are turning to them to spur on IT-led change 27 Nov 2008

Advertisement

Primary Navigation